Guide to online marketing and promotion: Part 4 - I-tunes

You need to go through a digital distributor or "aggregator" - Apple rarely deals with individual artists or labels, except for the larger independents, and the majors (Sony BMG, Universal, EMI and Warner)

A good example of a digital aggregator is AWAL (Artists Without A Label). http://www.awal.com/. Their "Sign Up” section explains the nature of the deal.

For more information on distributing your music online also see the following article: http://www.soundonsound.com/sos/aug06/articles/digitalmusic.htm